Off-page SEO refers to the set of activities that should be considered to improve the website’s search engine ranking by optimizing the external factors.
Factors of off-page SEO:
- Backlinks: Backlinks are one of the top ranking factor, they improve the website’s authority.
- Social media marketing: Try to interact with the followers and promote your website’s content on social media.
- Blogs: Contribute your time in writing blogs as it helps in promoting your website.
- Email outreach: Build connections with other influencers and try sending emails to bloggers, journalists, and other individuals.
- Business profile: Be professional and optimize your business profile to increase the website’s search results.
Image Source: Self-Made
CONCLUSION:
SEO (search engine optimization) is a powerful tool that helps you to connect with your target audience, and achieve your business goals. It is an ingoing process that requires efforts and adaption to search engine algorithms.