WHAT ARE KEYWORDS?
Keywords are the words that people search in search engines like google to get efficient information. Using keywords will help in improving the website’s visibility and attract more people. These keywords are important because they help the search engines understand the topic and match it with relevant information.
TYPES OF KEYWORDS:
1. Short tail:
Short tail keywords refer to short words consisting of one to two words. Advantage of short tail is that they are highly competitive due to high competition of product in the market. Few examples of short-tail keywords are: “shoes”, “social media”, “camera”.
2. Long tail:
Long tail keywords refer to the long phrases consisting of four or more words, they are more like user specific. They are less competitive compared to short-tail. The advantage of long-tail keyword is that they are less competitive so they can be more targeted. Few examples of long-tail keywords are: “Best birthday gifts for men”, “Best running shoes for women”, “Social-media marketing strategies”.
3. Branded keywords:
Branded keywords generally refer to the brand names such as “Apple iPhone” or “Samsung”. It is a business tactic to attract more people.
4. Non-branded keywords:
No brand names are involved in this. This is helpful for the people who are confused on which brand to choose and want number of options. For example: “smartphones” or “smartphones”.
5. LSI keywords:
LSI keywords (Latent Semantic Indexing) refer to the related keywords that help the search engines to understand the context of the content. For example, “puppy behaviour”, “training centres”.
6. Geo-targeted:
They include the keywords to search about a specific location, for example: “Best places in Hyderabad”, “places to visit in Delhi”.
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TYPES OF KEYWORDS:
1. Keywords research tools:
Use tools such as Google keyword planner or Moz to identify the relevant keywords. These tools provide data on related keywords.
2. Analyzing the competitor:
Try to identify the top-ranking keywords and try to analyse your competitor’s website to get the information about which keywords they are targeting.
WHAT IS THE IMPORTANCE OF KEYWORDS?
1. Search engine:
Keywords help’s the search engines to understand the main topic of the content then the search engines try to match the keywords with the user’s queries. Relevant keywords will be marked higher.
2. Target:
Try to attract the right audience as the well-chosen keywords attract the interest of the audience in specific products.
3. User experience:
With the use of keywords, you may better match your content to the purpose of a user’s search. Choosing the appropriate keywords can assist you in meeting the demands of those who are looking for information, making a purchase, or comparing items.
CONCLUSION:
Choosing the right keywords and integrating them strategically into your content is essential for achieving online visibility, driving traffic, and converting visitors into customers. Without a well-thought-out keyword strategy, your content may not reach the people who need it most.